Your Favorite ELF Beauty from New York to London

E.l.f (Eyes Lips Face), the leading U.S. cosmetics and makeup with its trademark "All cost just 1 USD", is making its way across the Atlantic from its home in New York this Autumn with the launch of a new U.K. based web-site and on-line shopping experience with a new attitude of "All cost just £1.50".

Now you have the chance to play and experiment with over 130 make up products without spending too much.

These makeup products are currently available only in US stores and ships only to US and Canadian addresses. The US E.l.f website allows you to create personalized profiles that generate product recommendations and customized looks. But my favorite Elf is still the beautiful Arwen from Lord of the Rings.